Primary interest
Campaign measurement · Experiments · KPIs
At Romin, I used weekly creative tests to select messages. At Breaking Games, I flagged advertising spend that lacked recorded campaign results.
Specific contributions and the methods behind them.
Breaking Games
Jul 2026 to Aug 2026
My contribution
Identified $12.9K of $37.2K in Meta ad spend without recorded results and recommended tracked experiments.
Read the case studyPractical lesson
Check measurement coverage before recommending a budget change.
Romin
Sep 2024 to Jan 2026
My contribution
Ran weekly A/B tests across 50+ ad variations and analyzed engagement in Excel for email, landing pages, and Instagram Stories.
Read the case studyPractical lesson
A regular test cadence connects creative decisions with observed engagement.
New Yorkers United for Child Care
Jun 2026 to Aug 2026
My contribution
Audited 74 Instagram posts, 48 email sends, and CRM activity to shape audience segments and onboarding KPIs.
Read the case studyPractical lesson
Define the intended action before selecting campaign KPIs.
Illustrative brief · Proposed approach
A campaign has strong clicks but weak signups. What should we investigate?
Start withCampaign spend, impressions, clicks, sign up events, landing page variants, and tracking definitions.
Marketing Analytics Intern · Digital Marketing Analytics Intern
The analysis uses Excel, SQL, and custom dashboards. Missing campaign results remain a measurement question, not evidence of ineffective advertising.
The example brief above describes a proposed approach. Case studies distinguish completed work, reported results, and recommendations.
Each exercise includes a question, its assumptions, and working files.
Illustrative sample · Synthetic data
Compare two signup rates and decide whether the difference is clear enough to recommend a change.
Public data analysis · Portfolio companion
Compare what retail customers bought with purchases by hotels, restaurants, and cafés using historical public records.